RetentionOps — DTC Customer Retention Specialists

Your DTC Brand
Is Leaving
$300K–$1.2M
/Year Behind.

We diagnose exactly why your customers aren't coming back. We build the retention system that fixes it. And we stay accountable to your LTV and repeat purchase rate — not your open rates.

It starts with a free audit — a specialist reviews your store and shows you exactly where the money is leaking.

⚡ Currently taking a limited number of free audits
Repeat customers are where DTC profit actually lives. Yet most brands recapture only a fraction of the lifetime value they already paid to acquire — and most founders have never seen their real retention gap. A RetentionOps audit shows you where it's leaking and how to win it back.
20–25%
Typical DTC repeat purchase rate — well below where a healthy brand should sit.
5–7×
More expensive to acquire a new customer than to retain an existing one.
68%
Of customers leave because they feel ignored — not because of a competitor's price.
25–95%
Profit increase from just a 5% lift in customer retention. (Bain & Company)
The Real Problem

Most DTC Brands Are Running
on Broken Retention Infrastructure

The problem usually isn't your campaigns. It's that no system exists to bring customers back after they buy — so a large share of your paid acquisition spend captures one purchase, then disappears.

Missing Revenue Flows

No abandoned cart, no post-purchase trigger, no win-back system. Every day without retention infrastructure is a day your acquisition spend is partially wasted.

Zero Segmentation

Sending the same email to your highest-LTV VIP and someone who bought once six months ago guarantees you'll serve neither well.

One-Time Buyers

You paid $40–$120 to acquire them. They bought once. Without a retention system, most of every customer's lifetime value never materialises.

Invisible Churn

Most brands don't know their churn rate. Without measuring repeat purchase rate, LTV, and churn, you're optimising acquisition while your customer base quietly deteriorates.

Brands at the $2M–$15M stage routinely leave six figures a year in retention revenue on the table. It almost never lives in campaigns run badly — it lives in the customer relationships they paid to build, and then abandoned.
Who We Work With

RetentionOps is not for every brand.

We don't manage social media. We don't run paid ads. We don't take on brands who want cheap email blasts sent to everyone on their list.

We work exclusively with DTC founders who believe their customers deserve more than a discount code — founders who want a retention partner, not another vendor.

If that's you — let's talk.

How We Work

4 Phases. 90 Days.
Measurable Retention Revenue.

01

Diagnose

We audit your entire retention system — LTV, churn, repeat purchase rate. Every gap quantified in dollars.

02

Architect

We design your 90-day retention roadmap. What to build first. What's costing you the most. Strategy before execution.

03

Build

We install your retention infrastructure — lifecycle flows, RFM segmentation, deliverability. Built to show measurable lift in the first weeks.

04

Optimise

Monthly reporting against LTV and repeat purchase rate. A/B testing. We own the number — not just deliverables.

What We Report

We don't send you
open rate reports.

Every month you receive a Retention Report — not an email metrics dashboard. Numbers that determine whether your business is actually healthy.

  • Repeat Purchase RateYour second-purchase conversion vs last month vs benchmark
  • Customer LTV TrajectoryAre your customers worth more or less this month than last?
  • Churn Signals IdentifiedEarly warning customers caught before they became lost revenue
  • Retention Revenue AttributionExact dollars generated by each system — transparently reported
  • 30-Day RoadmapWhat we optimise next and why — aligned to your LTV targets

Monthly Retention Report

Repeat Purchase Rate34.2% ↑ 8.1%
Avg Customer LTV$186 ↑ $24
Churn Rate (30-day)4.2% ↓ 1.8%
Welcome Series Revenue$18,400
Abandoned Cart Recovery$12,200
Win-Back Revenue$7,800
Total Retention Revenue$38,400
Sample report — illustrative figures, shown to demonstrate format
Our Services

Three Ways to
Work With Us

FREE
00 — START HERE

Free Retention Audit

A retention specialist personally reviews your store's full customer journey — your storefront, your post-purchase experience, and the retention emails a real customer would (or wouldn't) receive — then sends you a specific, prioritised teardown.

Delivered within 2 business days. No store access. No call required. This is how every RetentionOps relationship starts.

What you receive:
→ Which retention flows you're missing or under-using → How your post-purchase experience actually feels to a customer → Where you're most likely leaking repeat revenue — and why → Your 3 highest-impact fixes, prioritised
$0 · no credit card · delivered in 2 business days
01 — FOUNDATION

Retention Diagnostic

After the free audit surfaces where your gaps are, this is where we go deep — a full, human-led audit of everything that touches retention in your business.

Delivered in 5–7 days. Includes a live walkthrough call. The $3,500 credits in full toward Month 1 of your retainer — so if you become a client, this costs you nothing extra.

Goes beyond the free audit:
→ Manual review of email copy and sequence quality → Deliverability check — are emails hitting inboxes → Full RFM segmentation analysis of your customer base → Post-purchase experience review end to end → Competitive benchmarking in your vertical → Written strategic roadmap with implementation timeline → Live strategy call to walk through every finding
$3,500 one-time · credited in full to Month 1 retainer
Most Popular
02 — CORE

Retention Partner

We build and operate your full retention system. Every flow built from scratch. RFM segmentation. Deliverability infrastructure. Monthly Retention Report against your LTV and repeat purchase rate.

We own your repeat purchase rate — not just your open rate. Built to show measurable lift in the first weeks of kickoff.

Everything in the Diagnostic, plus:
→ All core lifecycle flows built and live in your Klaviyo → Full RFM segmentation architecture installed → Monthly campaign calendar and execution → Continuous A/B testing programme → Monthly Retention Report — LTV, churn, repeat rate
$4,000–$8,000 / month
03 — PREMIUM

LTV Acceleration

Everything in Retention Partner plus loyalty programme strategy, SMS integration, post-purchase experience consulting, and quarterly business reviews.

For brands ready to make retention their primary competitive moat — not just a channel they manage.

Everything in Retention Partner, plus:
→ Loyalty programme strategy and architecture → SMS integration — Attentive or Postscript → Post-purchase experience consulting → Quarterly business reviews with LTV projections
$8,000–$15,000 / month
What You're Building

Everything we build,
you own.

The flows we build in Month 1 keep working for your brand every day after — whether you stay with us or not.

The retention system we build together is a permanent business asset — not a service that stops when the contract does.

DOT Kolawole, Founder of RetentionOps
DOT Kolawole
Founder, RetentionOps

Why I Built RetentionOps

I kept seeing the same problem: DTC brands spending $30,000–$100,000 a month acquiring customers — and then doing almost nothing to keep them.

No retention system. No LTV strategy. Just the same email blast to everyone, once a week, and a hope that customers came back. They don't. Not without a system.

RetentionOps exists to build that infrastructure. And to become the retention partner your business cannot afford to operate without.

Get Started

Find Out What Your
Customers Are Really Worth

A retention specialist personally reviews your store and sends your executive teardown within 2 business days. No store access. No call required.

⚡ Delivered within 2 business days — no call required
Prefer to talk first? Book a 15-minute intro call →